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Gathering for a long-term ecological win-win situation 2020-07-03

"Gathering for a long-term ecological win-win situation" Balom brand director talks about custom home


At the beginning of the year, the sudden epidemic caused so many problems in all walks of life in society, and the revenue of the home furnishing industry was stagnant in the first quarter. On June 20, Wu Haomiao, the brand director of Le Belle, was invited to participate in the launch of Cooler's 2020 digital home furnishing solution conference to discuss how to empower the upstream and downstream industry chains.


The epidemic also has great opportunities, so everything should be viewed from both sides


Lu Banyuan: Could you please introduce your brand positioning, product highlights, core competitiveness and revenue in the first half of this year?


Mr. Wu: Our brand is Le Belle. Previously, we have mainly created "Belle cabinets". Nowadays, the trend of customization in the industry, we have launched a brand new Le Belle. Our brand positioning is: global space customization There are three main keywords in the manufacturing provider of home aesthetics: 1. Globalization; 2. Space storage (to maximize the fault tolerance rate of home space); 3. Yan value (study the non-structure after the 80s and 90s) Aesthetic characteristics). Affected by the epidemic, the revenue in the first quarter was almost at a standstill. In the second quarter, it was in a delayed state after 315, and consumption showed an explosive growth. (Note: Le Belle relied on a good industry reputation and the anti-counterfeiting party. Successfully promoted our brand)! Comprehensive comparison, in the first half of this year we are in a 7% growth state.


Lu Banyuan: What impact did the epidemic bring? How does your company respond? (Such as business channel adjustment, new product release, terminal empowerment, etc.)



President Wu: We are a manufacturing company. The impact of the epidemic on us is not great, and even brought some opportunities. Anhui belongs to a large province of productivity export. During the epidemic, a large number of labor and technicians realized the return of talents and stayed in. Manufacturing companies in many cities such as Hefei bring fresh blood to the company! This is also regarded as the "benefit" brought by the epidemic situation to Huipai customized enterprises. In addition, during the epidemic, the situation in foreign countries was more severe, so it was greatly affected in retail and foreign trade, but in engineering manufacturing, it reached a growth rate of 7%, although it is not the planned target of 30%! Therefore, the company has also made some innovative measures, first to achieve brand upgrades, update iterations, and lock the existing consumer groups to meet the needs of people at this level of home. The second marketing carries out a large number of live broadcasts. The headquarters live broadcast and the dealer live broadcast go hand in hand. The company's business school establishes a perfect training system to empower each store. The store manager is the anchor, and the shopping guide can complete the online signing! There are live broadcasts every week and the signing is completed in the form of a live broadcast!


The future of Huipai customization is expected


Lu Banyuan: In your opinion, what are the development bottlenecks of the current Huipai customization?


General Manager Wu: The custom of the Hui School started late and is located in the central region. There is still a lag in receiving information from foreign cultures. In addition, the industrial concentration of the Hui School is still relatively scattered, and it is still in a complicated state. There is no trend of industrial concentration of a leading company. When the "new Chinese style" was just popular, the style of "Huizhong Impression" was introduced by the Huipai Custom. This is applied to the architectural style, and the design of the entire home improvement space should still be worth pondering and studying.


Lu Banyuan: How do you predict the development trend of the customized home furnishing industry in 2020?


Mr. Wu: Customized furniture is an old and young industry. Customized furniture has appeared a long time ago, and custom furniture for the whole house is still a relatively young industry. Also affected by the epidemic this year, the industry's trend is still very grim! But there will always be spring after severe winter, we should still remain optimistic!


Lu Banyuan: Your real estate industry in Hefei, Anhui is very hot all over the country. Have you extended your business to the new and second-hand housing market?


President Wu: Yes, we are also cooperating with Poly, Evergrande and Country Garden in the decoration business of newly-built houses. In the face of the stock market of second-hand houses, we have to compete with time. How can we quickly decorate without a trace of dust? It is also the direction of our company's future efforts.


General Manager Wu: The custom of the Hui School started late and is located in the central region. There is still a lag in receiving information from foreign cultures. In addition, the industrial concentration of the Hui School is still relatively scattered, and it is still in a complicated state. There is no trend of industrial concentration of a leading company. When the "new Chinese style" was just popular, the style of "Huizhong Impression" was introduced by the Huipai Custom. This is applied to the architectural style, and the design of the entire home improvement space should still be worth pondering and studying.


Lu Banyuan: How do you predict the development trend of the customized home furnishing industry in 2020?


Mr. Wu: Customized furniture is an old and young industry. Customized furniture has appeared a long time ago, and custom furniture for the whole house is still a relatively young industry. Also affected by the epidemic this year, the industry's trend is still very grim! But there will always be spring after severe winter, we should still remain optimistic!


Lu Banyuan: Your real estate industry in Hefei, Anhui is very hot all over the country. Have you extended your business to the new and second-hand housing market?


President Wu: Yes, we are also cooperating with Poly, Evergrande and Country Garden in the decoration business of newly-built houses. In the face of the stock market of second-hand houses, we have to compete with time. How can we quickly decorate without a trace of dust? It is also the direction of our company's future efforts.

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